Hymers College
Hymers College wanted to re-establish its online presence, seeking a fresh website for prospective parents. Our collaboration focused on the integration of a dynamic 3D tour and streamlining the application process whilst ensuring a user-friendly experience for parents.
What we did
Website / Team Collaboration
The brief also asked that we optimise the backend for seamless editing by their in-house marketing team, enabling them to manage and update their website content effortlessly, without the need to expensive changes with an external agency.
Collaborative Working
It was important that throughout the process, this was a real collaborative effort between Marketing, IT and The Be Brand. Several workshops were held with the Hymers College Teams to ensure we had every department’s objectives and goals and fulfilled them.
The previous website had lost its focus; with the site hosting too much content, users were getting lost and couldn’t find the information they needed.
Simplified Journeys
Through interactive sessions, we explored various menu options, user journeys, and how we could maximise CTAs throughout the site, from applying online to requesting a tour, or asking for a prospectus.
The result was a simplified main navigation and a secondary navigation that pulled out the main actions a prospective parent may need. This resulted in an increased leads across all areas.
Elspeth McCobb
“We were looking for an agency that could take our overall ideas and steer on what needed to change on our existing website and turn it practically into a website that we could manage on completion of the project.”
We loved working with the Be Brand because the communication was excellent, the price competitive and the results were exactly what we needed.”
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