CCTVbits

Our client had a vision to launch a security wholesale brand offering security solutions at discounted prices to reach new customer segments.

What we did

Branding / Website / Social Media / PPC

Initially, we created a bright, bold brand that stood out in a crowded market.

We created a number of assets that were abstract representations of security and surveillance technology, including grids that represent locations and alerts being triggered, or a ‘radar’ blip.

These assets were then built into a top-level brand guideline that demonstrated how they could be used in addition to imagery and text, whether by its’ side or overlayed, to add depth and interest to content.

Following the sign-off of the brand, we were asked to build a new website on Shopify, which would allow the client to test a new platform before rebuilding a larger e-commerce store.

With the site live, our attention turned to building new audiences to start purchasing. A three-month trial PPC campaign was launched as well as new social media platforms and social media templates. With the site performing well and new sales being achieved, our client secured a retainer and asked us to change our focus to the master brand, supporting client communications, rebrands and consulting on the platform for their main website.